Most clubs develop players.
Very few develop the people
who develop the players.
We partner with clubs, federations, and organisations to build the coach education systems, leadership structures, and development frameworks that create lasting change.
1000+
Coaches
Developed
21
Clubs
Partnered
11
Countries
30+
Years Combined
Experience
How strong is your club's coaching infrastructure?
8 minutes. 16 questions. A clear picture of where your club stands — and where the gaps are.
How developed is your club's coaching infrastructure?
Sixteen questions across eight key areas. Get an honest picture of where your club stands — and where the biggest gaps are — in under 10 minutes.
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Trusted by club, coaches, and organisations across grassroots and elite football
Why structure is the difference
Coaches leaving not because they lack passion, but because they lack support.
Players dropping out earlier because the environment isn't good enough to keep them.
Staff overwhelmed by planning and admin with no frameworks to lean on.
Leadership misalignment that prevents a shared coaching culture from forming.
These aren't problems unique to your club. They're the result of under-investing in the people responsible for developing players. That's exactly what we're here to fix.
How we work with clubs
Our work is built around clear structure, practical education, and long-term support — always adapted to the reality of each club.
Assessment and Roadmap
Review your club structure and player pathway
Spot key challenges in coach support and retention
Deliver clear short- and long term action plans
Education and Mentorship
Host tailored coach education workshops and presentations
Provide ongoing theoretical and practical mentor support
Share ready-to-use education material and templates
Ongoing Partnership
Regular check-ins to track application and progress
Keep your club on course with expert advice tailored to your clubs philosophy
Access regularly updated resources and best practices
The people behind the FCA
FCA was founded by a team of three football development professionals. Alongside our founders, we work with a network of specialist educators across coaching methodology, sports psychology, physical development, and organisational leadership — brought in to support clubs and programmes where specialist expertise makes the biggest difference.
Ben Åsberg Cronshaw
Co-Founder and Systems SpecialistBen leads FCA's international partnerships and club development work, bringing systems and organisational thinking to grassroots and elite environments alike.
UEFA A Licence · MSc International Football Business · Klubbchef, Lerums IS (1,300+ players) · Active across Sweden, Middle East, North America, Africa & India.
Mike Lindström
Co-Founder and Educational DirectorMike drives FCA's coach education programmes, combining elite experience with a deep understanding of what coaches actually need on the ground.
UEFA A Licence · 16 years youth & coach development · Utbildningsansvarig, AIK · Active across Sweden, Middle East, Africa & India.
“The strength of the programme was the combination of theory, practical sessions, and ongoing follow-up. Coaches felt supported rather than evaluated, and the mentorship element helped translate ideas into better sessions for the players. You could see the impact across multiple age groups.”
— Johan Ström, Sollentuna FK