For Coaches

Develop into a more confident, capable, and complete coach

We help coaches strengthen their understanding of player development, coaching pedagogy, communication, and training methodology through practical education, mentorship, and clear, adaptable frameworks.

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Why coaches need structured support

Coaches are expected to manage increasingly complex environments: mixed-ability groups, diverse learning needs, player drop-out, communication challenges, and pressure from parents, clubs, and results.

Most coaches care deeply, but lack structured support that helps them grow in a sustainable way.
This creates frustration, inconsistency, and burnout — even in well-intentioned environments.

We support coaches with the tools, clarity, and confidence they need to create safe, fun, challenging, and effective training environments.

Who we Support

Grassroots & Youth Coaches

  • Need practical tools

  • Want support, not theory

  • Lead mixed-ability groups

  • Value clarity and confidence

Performance-oriented Coaches

  • Want deeper understanding

  • Need developmental consistency

  • Seek tactical and pedagogical frameworks

  • Work across several team

Eleanor Parks

Aspiring Coaches

  • Want a clear pathway

  • Need mentorship

  • Want support translating knowledge into practice

  • Benefit from structured feedback

How we Develop Coaches

Coach Education & Föreläsningar

Clear, practical education that connects immediately to real coaching environments.

Includes topics such as:

  • Communication & feedback

  • Training methodology

  • Player development

  • Spelform transitions

  • Coaching pedagogy

  • Handling diverse player needs

View Education Topics

Practical Workshops & Pitch-Based Learning

Collaborative on-pitch sessions focused on:

Includes topics such as:

  • Training structure

  • Small-sided games

  • Role of constraints

  • Game realism

  • Coaching interventions

  • Decision-making environments

View Practical Workshops

Mentorship & Ongoing Support

Long-term, personalised support for coaches wanting deeper development.

Includes topics such as:

  • 1:1 sessions

  • Träningsuppföljning

  • Session design review

  • Match analysis discussion

  • Long-term development planning

Mentorship Programme

Our Approach to Coaching Development

Our methodology combines clear structure with practical application. Every education session, workshop, and mentorship interaction is designed to help coaches understand their players, plan effective sessions, and create training environments that build confidence, decision-making, and long-term motivation.

  • Pedagogy first: We focus on how players learn, not just what coaches teach.

  • Context-adapted: Tools are adapted to the coach’s team, age group, and environment.

  • Game realism: Activities reflect real match situations and encourage intelligent decisions.

  • Communication clarity: Coaches learn feedback methods that improve understanding and reduce frustration.

  • Sustainable coaching: We emphasise long-term development, not short-term stops.

Selected Projects & Outcomes

Sollentuna FK

Coach Education

Multi-format education across 3v3–11v11 including pedagogy, child development, and mentorship support.

Utbildningsveckan

Multi-Club Education

Communication, IUP, and learning frameworks delivered to coaches from several clubs with strong implementation results.

Värmdö IF

Spelforms Education

Structured introduction for coaches to new spelforms combining theory, digital learning, and practical pitch sessions.

African Football Development Network

International Coach Education

Digital sessions for coaches across Africa on periodisation, tactical principles, goalkeeper methodology, and coaching pedagogy.

  • “What made the biggest difference was how clearly the education connected spelform principles to our everyday reality. Coaches didn’t just understand what we wanted to do as a club, but why and how it should look in training. That alignment across teams is something we struggled to achieve before.”

    —Sandra Palm, Värmdö IF

  • “The strength of the programme was the combination of theory, practical sessions, and ongoing follow-up. Coaches felt supported rather than evaluated, and the mentorship element helped translate ideas into better sessions for the players. You could see the impact across multiple age groups.”

    —Johan Ström, Sollentuna FK

  • “What stood out during Utbildningsveckan was how relevant everything felt. The content reflected the challenges we actually face as coaches, and the tools were easy to apply straight away. It wasn’t about inspiration for one evening — it genuinely changed how I plan and communicate with my team.”

    —Tommy Hansen, Lerums IS

  • “The sessions respected our different contexts while still providing clear frameworks we could work from. The balance between theory and practical application made the content useful regardless of resources, and it helped many of us rethink how we structure training and player development.”

    —Judith Macharia, AFDN

Ready to take the next step in your coaching journey?

Whether you want education for your team, personalised mentorship, or practical workshops, we begin with a conversation about your environment and goals.

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