Club Development Audit & Roadmap

A clear, education-first diagnosis of your football environment—followed by a practical roadmap your leadership team can implement.

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Built for clubs that want alignment, retention, and sustainable development—not short-term fixes.

Most clubs don’t have a “commitment problem.” They have a structure problem.

Across football environments—regardless of level—clubs often face the same patterns:

Coaches carry too much responsibility without enough support
Player pathways become unclear between age groups and spelforms
Parents lose trust when expectations and decisions feel inconsistent
Training quality depends on individuals, rather than a shared framework

The result is rarely a lack of passion. It is a lack of designed infrastructure—clear decision-making, consistent principles, and an environment that supports leaders and players over time.

The Audit gives you a clear picture of where you are, why it looks the way it does, and what needs to happen next.

Who this Audit is designed for

This is for clubs and leadership teams who want to make development more consistent and sustainable—without losing the identity and values that make the club what it is.

Typical stakeholders include:

Director of Football / Head of Football Development
Academy leadership / youth management
Board members and club executives
Coach coordinators and senior coaching staff

Best fit
scenarios:

Growth phases (more teams, more coaches, more complexity)
Transition phases (new leadership, new philosophy, new structure)
Retention challenges (players/coaches leaving earlier than expected)
Need for clarity across spelforms and age phases

What we review in the
Audit

We do not audit to judge. We audit to create clarity, alignment, and practical next steps.

Club identity & values in practice

How your principles show up day-to-day

Coach support & competence framework

Education, mentorship, role clarity

Player development pathway

Progression, transitions, expectations per phase

Communication infrastructure

Club → coach → parent → player clarity

Training design & learning environment

Quality, consistency, session structure

Retention and wellbeing indicators

Where friction builds over time

Match environment logic

Education-first competition decisions and communication

Operational
realities

Resources, time, volunteer structure, implementation feasibility

The process (simple, structured, collaborative)

Step 1

ALIGNMENT CALL (60-75 MIN)

We clarify your context, your priorities, and the non-negotiables.
Step 2

REVIEW & MAPPING

We review relevant material (plans, policies, structure documents, education content, schedules). Where appropriate, we include focused dialogue with key stakeholders.
Step 3

SYNTHESIS

We identify the patterns behind symptoms—what’s driving inconsistency, stress points, and drop-off.
Step 4

DELIVERY SESSION (90 MIN)

We present findings and recommendations with your leadership team. No fluff—clear priorities and rationale.
Step 5

ROADMAP HANDOVER

You receive a written Audit summary and a phased roadmap (short / mid / long term), designed to be implementable within your club’s reality.

Deliverables you can act on immediately

Audit Summary (written): strengths, gaps, risks, and opportunities
Prioritised Roadmap: what to do first, second, third—and why
Decision-making principles: to improve consistency across teams and coaches
Implementation options: internal execution or supported delivery with FCA

Optional add-ons:

Coach education package aligned to your roadmap
Mentorship support for key leaders
Ongoing partnership structure and review cadence

Choose the depth that fits your club

Option A — Audit Lite (foundational clarity)

Alignment call
Core review
Summary + key priorities
Delivery meeting

Best for clubs who need a clear starting  point and leadership alignment.

Option B — Full Audit & Roadmap (recommended)

Deeper review across pillars
Broader stakeholder input
Roadmap with phased actions and ownership suggestions
Delivery + follow-up check-in (2–4 weeks later)

Best for clubs who want a complete development pathway and    implementation plan.

Best for clubs who want the roadmap delivered into coach education and operational structure.

Option C — Audit + Implementation Support

Full Audit
Education plan + mentoring structure
Ongoing check-ins and support

What this Audit is (and isn’t)

This Audit is

Education-first and context-aware
Designed to support leaders, not expose them
Practical: decisions, structure, and next steps

This Audit is not

A ranking exercise
A public report
A judgement of your coaches or volunteers

Ready for clarity and a structured way forward?

If your club is serious about long-term development, retention, and leadership alignment, start with the Audit.