Long-term support for coaches who want to grow with clarity and confidence.

Coaching development doesn't happen through isolated sessions or one-off inspiration. It happens over time, through reflection, feedback, and support that is grounded in your own coaching environment.

Why most coach development doesn't stick

Most coaches attend courses, collect ideas, and leave inspired. Within a few weeks, old habits return. Not because the content was bad — but because there was no structure to embed it.

Common challenges include: uncertainty around session planning and progression, difficulty adapting to mixed-ability groups, no feedback on coaching behaviour, limited opportunities for reflection, and feeling isolated in decision-making.

Mentorship addresses these challenges directly — not through more content, but through ongoing contextual support that helps translate knowledge into consistent, confident practice.

Six focus areas

Every mentorship relationship is tailored to the coach's context — but structured around these core development areas.

Coaching pedagogy

How players learn, how coaches intervene, and how environments shape understanding and development.

Player development

Adapting coaching to age, readiness, confidence, and individual needs across different groups.

Session design

Planning sessions that develop over time, connect to match situations, and challenge all players appropriately.

Coach behaviour

How presence, language, and actions shape the learning environment and player experience.

Communication & feedback

Building clarity, consistency, and trust through purposeful communication with players, parents, and staff.

Long-term planning

Structuring weeks, phases, and seasons to support sustainable coach and player development over time.

Choose the right level of support

All packages begin with a free 30-minute introductory call.

Package 01

Individual

Remote · Self-funded

Monthly (1 session) 400 kr/mo
Bi-weekly (2 sessions) 700 kr/mo
Weekly (4 sessions) 1,200 kr/mo

✓ 60 min sessions (45 min weekly)
✓ Session review & feedback
✓ Training follow-up
✓ Development planning
✓ Email support between sessions

Best for individual coaches investing in their own development.

Most popular

Package 02

Club-Funded

Remote · Club invoiced

Monthly (1 session) 600 kr/mo
Bi-weekly (2 sessions) 1,000 kr/mo
Weekly (4 sessions) 1,600 kr/mo

✓ Everything in Individual
✓ Club-aligned development focus
✓ Progress reports for club leadership
✓ Coordination with club philosophy
✓ Invoice to club directly

Best for clubs investing in their coaching staff development.

Package 03

In-Person

On-site · Premium

Within Gothenburg 1,500 kr
Outside region 2,000 kr + travel

✓ On-site session observation
✓ Live pitch-side feedback
✓ Post-session debrief
✓ Written summary & action plan
✓ For milestone moments

Best for key development moments requiring direct observation.

Step 01 — Introductory call

A free 30-minute conversation to understand your coaching context, current challenges, and goals. We agree together on whether and how to proceed.

How it Works

Step 02 — Structured sessions

Regular sessions at your chosen frequency — remote by default, in-person for key moments. Every session has a focus, a reflection, and a clear next step.

Step 03 — Ongoing development

Between sessions you have access to written summaries, resources, and email support. Development is tracked and built upon each cycle — following the LEAD Model.

Book your free introductory call

30 minutes. No obligation. Just an honest conversation about your coaching and whether FCA mentorship is the right fit.

Common questions

Is this only for experienced coaches?

No. Mentorship is valuable at any stage. Whether you're just starting out and need a clear foundation, or you're experienced and want to deepen your understanding — the programme is adapted to where you are and where you want to go.

How long does the programme run?

There is no fixed end date. Mentorship works best as an ongoing relationship, not a fixed course. Most coaches commit to a minimum of three months to see meaningful development. You can adjust frequency or pause at any point.

Can my club pay for my mentorship?

Yes — and we encourage it. The Club-Funded package is designed specifically for clubs investing in their coaching staff. We can invoice the club directly and provide progress summaries to club leadership where appropriate.

What happens in the first session?

The introductory call is a free 30-minute conversation. We discuss your coaching context, your current challenges, and what you want to achieve. From there, we agree on whether and how mentorship should proceed — no obligation, no sales pitch.

Is this an evaluation or assessment process?

No. This is a professional development partnership — not an inspection. The goal is to help you grow as a coach, not to judge your current practice. You will never feel evaluated or criticised in our sessions.

Can mentorship be done in a small group?

Yes. Group mentorship for 2–4 coaches is available and can be a cost-effective way for clubs to support multiple coaches simultaneously. Group sessions have a slightly different dynamic — more peer learning, shared reflection — but follow the same structured approach. Contact us to discuss group pricing.

Not sure if mentorship is right for you?

Start with the free intro call — it costs nothing and takes 30 minutes. If it's not the right fit, we'll tell you honestly.