Most clubs develop players.

Very few develop the people

who develop the players.

We partner with clubs, federations, and organisations to build the coach education systems, leadership structures, and development frameworks that create lasting change.

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1000+

Coaches developed

21

Clubs partnered

14

Countries

30+

Years combined experience

Trusted by club, coaches, and organisations across grassroots and elite football

Why Structure and Support Matter

  • Coaches leaving due to lack of support or facing difficult challenges within their teams without the right solutions.

  • Players leaving their teams at much earlier ages

  • Parents frustrated with their child’s development or the clubs focus.

  • Staff (volunteers and hired personnel) overwhelmed by planning, admin and execution of tasks.

This isn’t passion - it’s structure that makes development sustainable.

Who we are here for

For Clubs

  • Clear player pathways

  • Stronger coach support

  • Better retention

  • Leadership alignment

For Coaches

For Coaches

  • Practical tools for communication

  • Confidence in mixed-ability groups

  • Clear expectations

  • Reduced burnout

For Players

For Players

  • Safe, game-relevant learning

  • Focus on decision-making

  • Confidence building

  • Enjoyable environments

Start with clarity: the Club Development Audit

New!

If you want sustainable development, better retention, and consistent standards across teams—start with a structured Audit and roadmap tailored to your club reality.

Explore the Audit
Explore the Audit

How we work with clubs

Our work is built around clear structure, practical education, and long-term support — always adapted to the reality of each club.

Assessment and
Roadmap

  • Review your club structure and player pathway

  • Spot key challenges in coach support and retention

  • Deliver clear short- and long term action plans

Education
and
Mentorship

  • Host tailored coach education workshops and presentations

  • Provide ongoing theoretical and practical mentor support

  • Share ready-to-use education material and templates

Ongoing
Partnership

  • Regular check-ins to track application and progress

  • Keep your club on course with expert advice tailored to your clubs philosophy

  • Access regularly updated resources and best practices

"The strength of the programme was the combination of theory, practical sessions, and ongoing follow-up. Coaches felt supported rather than evaluated, and the mentorship element helped translate ideas into better sessions for the players. You could see the impact across multiple age groups."

Johan Ström, Sollentuna FK

The people behind The FCA

Ben Åsberg Cronshaw

Co-Founder and Lead Consultant

Ben leads FCA's international partnerships and club development work, bringing systems and organisational thinking to grassroots and elite environments alike.

UEFA A Licence · MSc International Football Business · Klubbchef, Lerums IS (1,300+ players) · Active across Sweden, Middle East, North America, Africa & India

Co-Founder and Educational Director

Mike Lindström

Mike drives FCA's coach education programmes, combining elite experience with a deep understanding of what coaches actually need on the ground.

UEFA A Licence · 16 years youth & coach development · Utbildningsansvarig, AIK · Active across Sweden, Middle East, Africa & India

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